Back when many of us started the practice of law, social media was an unheard-of concept. Now it is a large force in the marketplace, like it or not, it is here to stay. Social media levels the playing field for client acquisition. The better presence you have on the web, the better you can compete with the larger name firms.
Additionally, social media sites are free to join so you can stretch your marketing dollars and keep your expenses low which is critical for a new practice.
Having connections through Facebook, Twitter, Instagram, LinkedIn, etc., gives your firm credibility. It shows you are current with modern ways to communicate and you can display your knowledge with content. People hire attorneys based on their comfort level. You may have heard the saying: “People hire lawyers, not law firms.” Social media allows you to showcase your personality which is helpful information for clients deciding whether to hire you.
Before diving into social media outlets, develop a plan:
What do you want to achieve?
Who is your target market?
What social media do they use?
How can social media reach them?
How can I tell what works?